Temperatures in NSW may not have been at their peak in 2022 as ongoing floods continued to dominate the news but one thing remained red hot: the regional property market. With prices continuing to increase month-on-month the demand for quality imagery and video continued. It has been refreshing to see so many agents commit to enhanced marketing for their property portfolios. Yes it's certainly good for photographers like myself who specialise in this area but it is also great for the Agency in terms of their branding and also the vendor who seeks to achieve the highest possible price for a well presented and publicised listing.
With Australian interest rates continuing to increase in an attempt to curb inflation it will be interesting to see how the property market responds in 2023. One thing remains certain: there is no excuse for poor photography when selling a property.